It is obvious that we live in an era of the prosperity of mobile technology. The world of mobile technologies has evolved dramatically in recent years. People are used to the presence of mobility in all areas of their lives. Users are turning away from the desktop browsers and relying on mobile applications. They literally carry their phones with them everywhere. The smartphone is with us all the time.
The whole world has gone mobile, and plenty of actions we do on daily basis can be done by using an app installed on a mobile device. Apps of any kind are available for any task you think your mobile or tablet device can handle. Mobile apps are the most rapidly growing area of the IT world
Mobile devices and mobile applications give users significant advantages, including flexibility, availability, speed and much more. The global spread of smartphones and tablets has led to millions of mobile apps in the past few years. Unsurprisingly, smartphones are becoming a primary business piece, a productivity and efficiency tool, and an essential part of companies.Given the importance that mobile apps have today, let’s highlight the top reasons why you should invest in the mobile app development for your business.
The smartphone is the technology we spend most of our time on each day, every day. Per Internet Trends Annual report, people spend more time on their phones than on any other device. If people spend so much time on their smartphones these days, just having a website -even if it’s a great responsive one- is not enough anymore. Consumers are actively moving from desktop browsers to mobile apps. Thus, success requires trends compliance and the ability to meet the demands of modern customers. You must turn your strategy to a mobile app. The world has gone mobile and there is no turning back. A mobile app can be accessed from anywhere at any time in a user-friendly environment. Consumers can interact with your business while on the go. Business can also respond immediately to customer requests. This level of service your business to the next level in your customers’ minds.
- Brand name
Your brand awareness and name increases tremendously with a mobile app which works like a billboard sign. If your app has the perfect features and is beautifully designed, nothing can stop it from increasing your business rapidly. Creating and maintaining brand identity is easy maintain through mobile apps as it requires a smaller amount of money than other means. If you are focused about brand awareness, then mobile apps are the perfect for it. The app helps you to create a strong brand and loyalty among the customers. Mobile apps are becoming an easy tool to market your brand. You can impose your brand logo and, your colors, animations, and let your customers remember you for a long time, even after they have closed the application.
Smartphone users spend more than 2 hours on their mobile device every day. More than half of it, spent on apps. Having that in mind, it’s obvious that a mobile app can help increase the company’s visibility to customers.Thinking that an app can serve several functions such as providing information, playing games, audios – videos, offering news feeds, chat etc., it can work as a direct marketing channel which provides to the user with all the information a company wish to provide them with.
- Customer engagement
With excessive competition making its way in every field, customer engagement is a crucial factor to make your business profitable and popular. A mobile app can be helpful in gaining new customers and retaining them, regardless of the type of business you run. With its special personalized contact to the users, make them feel always connected to it.Firstly, the user took the simple action of downloading the app, instead of cruising in and out of your website. Secondly, your app is now taking up top real estate on a user’s screen. That puts you in a great position to engage with that person. Finally, users are more likely to tap on an app if they see a notification because they see it almost as an unopened email that they need to look at.With a mobile app, consumers can interact with your anywhere and at any time, so, they can easily reach out to you and communicate their preferences and needs. This make your business favorite amongst them and attain more engagement. In the traditional desktop world, the user can simply open new tabs and move away from your website. On a smart device, from a user’s point of view, it is very inconvenient to abandon the app, go to another app or website for comparison shopping, and then return. What that means in the mobile world is that if you can attract the customer to your app then your chances of providing relevant content that will result in a conversion are much higher.
- Indexing – Ranking
Google has changed the statistics of web page ranking over search engine results. The update has enhanced the ranking of responsive web pages, as well as the websites that have link to Google Play with their brand name app. Those websites will have a better ranking than competitors.
By creating a mobile app, you get immediate access to app indexing. App indexing allows your app to be easily found in Google search results. As soon as the app is indexed, mobile users who are searching for the content related to your app will have an option to install your app in those search results. Having your app indexed also helps to increase visits to your website and keeps your customer base engaged.
Fast: A well-designed mobile app can perform actions much faster than mobile websites. Thanks to the local data storage.
Convenience: Mobile applications are easier to use than websites. Apps are usually designed with primary focus on usability. In fact, apps were for the most part designed to offer the next level of usability. The benefits are even greater when businesses decide to develop a custom mobile app that allow more flexibility and can address specific customer needs.
Offline mode : People find themselves in offline mode all the time. This happens to all smartphone users. All the time! And when that happens, companies with native applications that support an offline mode are in a great position to delight and engage their users. When your app is loaded on the customer’s phone you’re not so reliant on network or Wi-Fi connectivity which allows you to continue engaging with your users.
Mobile devices have various features and functionalities like camera, geolocation, contact list, that can engage users and help them complete various tasks in a much easier way.
Better personalization: Mobile apps provide contextually relevant information based on the user’s in-app experience. User interface (UI) modification, usage behavior tailored to the user’s preferences make a mobile app a friendly tool. The customizable interface and personalized functionalities that mobile apps can deliver, provide an awesome experience to the user.
User’s preference: By storing users’ preferences, apps can help them be even more productive when using the them, thanks to the adaptable user experience.
Notifications: The old algorithm of engaging with customers only when they reach your website is gone. Also, email which has been an important tool of marketing communication, especially by email newsletters, has lost its power. On the other hand, mobile push notifications are far more powerful mediums of communicating and engaging with your customers than emails ever were. The mobile app notifications have an amazingly powerful interaction and extremely direct ability to remind customers of you and your products. The average e-mail CTR (click-through rate) is around 3%, when notification CTR is 6%. What this means for a company is that it is are 100% more likely to convey a message to a user through push notification than through email. This is what makes push notifications so powerful.
Unbiased feedback through ratings and reviews.: In the app world, the user has a clear way of communicating their point of view through ratings and reviews at the app store. In that way, the companies can easily gauge customer interest, likes, and dislikes, and adapt their mobile strategy. More importantly, the company can push out an update based on user feedback.
Social integration: people spend a lot of time on social media, especially Facebook and Twitter. They are sharing almost all their activities, thoughts, emotions, websites, preferences and all other things. So, by having a mobile application that gives them all the features they get in social media means that they’ll spend more time in your app. Integrating social features your app can help your business improve its social standing. If you want to make your business viral, the mobile app will do it for you.
Recent research shows that we spend 86 percent of our total use of our smartphones, on apps, and the other 14% on other processes. This is where an opportunity lies for a company to create a mobile app. The annual growth of time spent on mobile devices is only expected to increase, so it’s essential that a company have a presence. But, even though mobile apps have flourished over the world, they are still not so common amongst small businesses. So, an app can easily help a company to beat competition and rise above it. So, don’t wait for all your competitors to release apps as the sign that you should have already done this.
As we saw, in the world of mobile apps there are benefits and strategies not present in the desktop/laptop space which drive efficiency and effectiveness in different areas of a company. Not surprisingly, many customers now expect a business or brand to have its own dedicated mobile app.
With the mobile industry thriving, it is worthwhile for every business to invest in mobile app development. If a business is not mobile and not thinking about investing in mobile app development, then it’s already behind its competitors. Even if its competitors are not mobile, they soon will be.